KFC is going to double down once again, but instead of clogging the arteries of millions, it’s now forming a fruitful partnership. KFC has recently hired some sly, Moscow PR firm to advertise their capitalist ways in the heart of Russia. The creative result was a Kentucky fried contest in the virtual world of Minecraft.
KFC and Minecraft: HEART STOPPING CHICKEN IN THE GAME
In the contest, users have to design the most impressive KFC restaurant possible in the Minecraft universe. For those that don’t know, Minecraft is the uber popular video game in which players can build, fight and explore a customizable universe. It became somewhat of an art form amongst gamers and Colonel Sanders hopes to capitalize on that. Building strange, unnecessary structures around the world has never been an issue for the famous fast-food restaurant. Seeing as that is exactly the premise of Minecraft, PR seemed it was a good idea to pair the two together.
KFC and Minecraft: 2,000 KFC RESTAURANTS in MINECRAFT
Somewhere on a dedicated server, 2,000 pixelated KFC structures were built for the contest. The prize was not a lifetime supply of chicken buckets/an early death, but actually something useful; an Oculus Rift VR headset. One could see all shapes and structures. You had your boring, creativity starved individuals who just copied what a KFC restaurant looks like. Then you had your Picasso-esque nut jobs who built Kentucky fried castles and flamboyant astral palaces. Yes, many contenders fought valiantly that day, but only one will win. Thankfully, there will be a team of gaming bloggers to select the winner. For those that want to watch this contest/commercial unfold, it is available on Twitch.tv to stream.
KFC and Minecraft: HUNGRY BOYS PR FIRM – GENIUSES
If there are PR awards, and surely there must be, the lads at Hungry Boys should certainly win something. For one, they brought all kinds of publicity to a dying fast food chain in an increasingly health conscious society. On top of that, they combined it with Minecraft, one of the most popular games on the market. Now, kids who have probably never heard of the franchise, are working their tails off creating what is actually a VR commercial. If all that wasn’t enough, the firm itself gets all kinds of positive attention which will only bring them more business. Great work you conniving ‘gents.