Yelp is great when it come to reviewing your favorite or not-so-favorite restaurant. Whether you are a fan or not, there are many things you may not know about this convenient application. Below is the list of Top 10 Things You Didn’t Know about Yelp.
Fact Number 1: TRAFFIC
Most of the users visit Yelp from their PCs or Macbooks. In the modern era of iPhones and Androids, only 40% of all users go visit the app from their mobile devices.
Fact Number 2: BIGGEST CATEGORY
Restaurants are not the biggest category on Yelp. According to one of the managers, the most popular category is shopping.
Fact Number 3: IT DISCOURAGES ASKING FOR REVIEWS
Yelp discourages businesses who ask people to leave reviews on the famous website. Instead, it encourages businesses to deliver excellent services.
Fact Number 4: FLICKR
Did you know that Yelp provides downloadable signage via Flickr? No? Well, now you know. The best part is that Flickr is free.
Fact Number 5: THEY LIED TO YOU
When the company first started, it paid people to write reviews. Someone had to get the ball rolling. Right?
Fact Number 6: CUSTOMER SERVICE
The company pays more attention to customer service compared to other departments.
Fact Number 7: REVENUE
A study by a Harvard Business School professor showed that every time a review gets at least one star, the Company’s revenue jumps up five to nine percent.
Fact Number 8: INDEPENDENT BUSINESSES HAVE ADVANTAGES
The aforementioned Harward professor stated that Yelp does not like chain restaurants (i.e. McDonald’s). Instead, they like individual businesses more.
Fact Number 9: OWNERS CAN DISPUTE REVIEWS
In some selected cases, Yelp disputes unfair reviews. The owners who got rated unfairly can prove the reviewers wrong.
Fact Number 10: THE STREISAND EFFECT
The company tends to caution owners from attacking the customers. They do recommend disputes, but they should happen in a respectful way.